Handbook of research in mass customization and personalization
ed. by Frank T. Piller ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Piller, Frank T. (contributor) ; Zeng, Mingzhe (contributor) |
| Publisher: |
Singapore [u.a.] : World Scientific |
| Subject: | Massenproduktion | Mass production | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Prozessmanagement | Business process management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| ISBN: | 981-4280-25-9 ; 978-981-4280-25-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949848