The customer centric enterprise : advances in mass customization and personalization
Mitchell M. Tseng ... (eds.)
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Zeng, Mingzhe (contributor) ; Piller, Frank T. (contributor) ; Zeng, Mingzhe (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Massenproduktion | Mass production | Beziehungsmarketing | Relationship marketing | Individualismus | Individualism | Produktionstechnik | Manufacturing technology | Automatisierte Produktion | Automated manufacturing | Produktgestaltung | Product design | Marktforschung | Market research | Mobile Marketing | Mobile marketing | Produktionswirtschaft | Production management | Bekleidungsindustrie | Clothing industry | Theorie | Theory | Welt | World | Massenfertigung | Unternehmen | Mass Customization | Produktmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XII, 535 S Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Konferenzschrift ; Conference proceedings |
| Language: | English |
| Notes: | Enth. 30 Beitr. |
| ISBN: | 3-540-02492-1 |
| Classification: | Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001748037