Handbook of research on consumerism in business and marketing : concepts and practices

Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, [editors]

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--

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Alternative title:	Consumerism in business and marketing
Year of publication:	c 2014
Other Persons:	Kaufmann, Hans Rüdiger (contributor) ; Mohammad Fateh Ali Khan Panni (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour \| Verbraucherschutz \| Consumer protection \| Konsumgesellschaft \| Consumer society \| Corporate Social Responsibility \| Corporate social responsibility \| Marketing \| Marktforschung \| Verbraucherverhalten
Description of contents:	Table of Contents [gbv.de]
Published items:	23 hits in ECONIS - Online Catalogue of the ZBW