Handbook of research on consumerism in business and marketing : concepts and practices

Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.

Year of publication:	2014
Other Persons:	Kaufmann, Hans Rüdiger (ed.) ; Mohammad Fateh Ali Khan Panni (ed.)
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global
Subject:	Marketing \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing

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