Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
Lucia Aiello, [editor]
| Alternative title: | Management of cultural products : e-relationship marketing and accessibility perspectives |
|---|---|
| Year of publication: |
2014
|
| Other Persons: | Aiello, Lucia (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Kultursektor | Cultural sector | Kulturmanagement | Cultural management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Description of contents: |
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
Table of Contents [gbv.de]
|
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXX, 486 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. 19 Beitr. Includes bibliographical references and index |
| ISBN: | 978-1-4666-5007-7 ; 978-1-4666-5009-1 ; 978-1-4666-5008-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348492