Handbook of research on new media applications in public relations and advertising

Elif Esiyok (Atilim University, Turkey), editor

A pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

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Year of publication:	[2021]
Other Persons:	Esiyok, Elif (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Öffentlichkeitsarbeit \| Public relations \| Werbung \| Advertising \| Social Web \| Social web
Description of contents:	Table of Contents [gbv.de]