Handbook of research on retailer-consumer relationship development

Fabio Musso and Elena Druica, editors

"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--Provided by publisher.

Year of publication:	2014
Other Persons:	Musso, Fabio (ed.) ; Druică, Elena (ed.)
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global
Subject:	Einzelhandel \| Retail trade \| Beziehungsmarketing \| Relationship marketing

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