Handbook of research on retailing techniques for optimal consumer engagement and experiences

Fabio Musso (University of Urbino Carlo Bo, Italy), Elena Druica (University of Bucharest, Romania), editors

""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--

MoreLess

Year of publication:	[2020]
Other Persons:	Musso, Fabio (ed.) ; Druică, Elena (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Beziehungsmarketing \| Relationship marketing
Description of contents:	Table of Contents [gbv.de]

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource (571 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 09/21/2019)
ISBN:	978-1-7998-1413-9 ; 978-1-7998-1412-2
Other identifiers:	10.4018/978-1-7998-1412-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394202