Harsh voices, sound branding : How voiced consonants in a brand's name can alter its perceived attributes
| Year of publication: |
2020
|
|---|---|
| Authors: | Pathak, Abhishek ; Calvert, Gemma Anne ; Lim, Lewis K. S. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 6 (13.03.), p. 837-847
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21346 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273751