Heads up : head movements during ad exposure respond to consumer goals and predict brand memory

Rik Pieters, Michel Wedel

Year of publication:	2020
Authors:	Pieters, Rik ; Wedel, Michel
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 281-289
Subject:	Advertising \| Attention \| Eye movements \| Goals \| Head movements \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Wahrnehmung \| Perception \| Markenartikel \| Brand \| Kognition \| Cognition

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