Health-related ad information and health motivation effects on product evaluations

Polymeros Chrysochou; Klaus G. Grunert

Year of publication:	2014
Authors:	Chrysochou, Polymeros ; Grunert, Klaus G.
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1209-1217
Subject:	Food advertisements \| Imagery \| Health claims \| Nutrition claims \| Process claims \| Health motivation \| Gesundheit \| Health \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Ernährung \| Nutrition \| Lebensmittel \| Food \| Werbewirkung \| Advertising effects \| Produktinformation \| Product information \| Motivation \| Gesundheitswesen \| Health care system \| Ernährungsverhalten \| Eating habit \| Ernährungsindustrie \| Food industry \| Gesundheitsvorsorge \| Preventive care