Healthy menu promotions : a match between dining value and temporal distance
EunHa Jeong; SooCheong (Shawn) Jang
| Year of publication: |
2015
|
|---|---|
| Authors: | Jeong, EunHa ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 45.2015, p. 1-13
|
| Subject: | Construal level theory | Temporal distance | Hedonic versus utilitarian dining value | Healthy menu | Advertisement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503910