Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
| Year of publication: |
1999
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|---|---|
| Authors: | Shiv, Baba ; Fedorikhin, Alexander |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 26.1999, 3, p. 278-292
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