Heart rate variability in marketing research : a systematic review and methodological perspectives
Shobhit Kakaria, Enrique Bigné, Vincenzo Catrambone, Gaetano Valenza
| Year of publication: |
2023
|
|---|---|
| Authors: | Kakaria, Shobhit ; Bigné Alcañiz, J. Enrique ; Catrambone, Vincenzo ; Valenza, Gaetano |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 1, p. 190-208
|
| Subject: | bibliometric analysis | biometric | consumer neuroscience | heart rate variability | marketing research | systematic review | Marktforschung | Market research | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21734 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465221