Neuroscientific research methods and techniques in consumer research
Yunen Zhang, Park Thaichon, and Wei Shao
| Year of publication: |
2023
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| Authors: | Zhang, Yunen ; Thaichon, Park ; Shao, Wei |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 3, p. 211-227
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| Subject: | neuromarketing | neuroscience | consumer neuroscience | consumer research | methodology | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Neuromarketing | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221085321 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321868