Hedonic and utilitarian motivations behind shopping and research behaviors : theory and evidence
Wan-Ju Iris Franz
| Year of publication: |
2014
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|---|---|
| Authors: | Franz, Wan-ju Iris |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 3.2014, 3, p. 17-30
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| Subject: | Behavioral Economics | Consumer Behavior | Choices | Hedonic Value | Preferences | Research Productivity | Utilitarian Value | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Utilitarismus | Utilitarianism | Theorie | Theory | Hedonischer Preisindex | Hedonic price index | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433952