Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Sofia Kousi, Georgios Halkias, Flora Kokkinaki
| Year of publication: |
2023
|
|---|---|
| Authors: | Kousi, Sofia ; Halkias, Georgios ; Kokkinaki, Flora |
| Subject: | experience recommendation | experiential advantage | experiential and material purchases | happiness | hedonic | utilitarian | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Lebensqualität | Quality of life | Experiment |
| Description of contents: | Description [doi.org] |
freely available