Helpfulness of online product reviews as seen by consumers : source and content features
Mengxiang Li, Liqiang Huang, Chuan-Hoo Tan, and Kwok-Kee Wei
| Year of publication: |
2013
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|---|---|
| Authors: | Li, Mengxiang ; Huang, Liqiang ; Tan, Chuan-hoo ; Wei, Kwok Kee |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 4, p. 101-136
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| Subject: | Co-creation | content-based review feature | online reviews | product reviews | source-based review feature | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Produktqualität | Product quality | Personalisierung | Personalization | Produkttest | Product testing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767389