Helping consumers to overcome information overload with a diversified online review subset
Year of publication: |
2019
|
---|---|
Authors: | Zhang, Jin ; Weng, Zhangwen ; Ni, Naichen |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 13.2019, 3, p. 319-343
|
Subject: | Business analytics | Online reviews | Feature taxonomy | Diversified subset | Review selection | Simulated annealing-diversified review selection (SA-DRS) | E-commerce | Online-Handel | Online retailing | Electronic Commerce | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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