Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Sabrina M. Hegner, Ardion D. Beldad and Nienke Klein Langenhorst
| Year of publication: |
2016
|
|---|---|
| Authors: | Hegner, Sabrina ; Beldad, Ardion D. ; Langenhorst, Nienke Klein |
| Published in: |
Arts and the market. - Bingley : Emerald Group Publishing Limited, ISSN 2056-4945, ZDB-ID 2847144-1. - Vol. 6.2016, 1, p. 52-67
|
| Subject: | Commitment | Satisfaction | Trust | Performing arts | Customer relationship | Marketing tactis | Beziehungsmarketing | Relationship marketing | Kunst | Arts | Konsumentenverhalten | Consumer behaviour | Theater | Theatre | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-12-2013-0025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580966