How company responses and trusting relationships protect brand equity in times of crises
Sabrina M. Hegner; Ardion D. Beldad; Sjarlot Kamhuis op Heghuis
| Year of publication: |
2014
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|---|---|
| Authors: | Hegner, Sabrina ; Beldad, Ardion D. ; Kamhuis op Heghuis, Sjarlot |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 5, p. 429-445
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| Subject: | brand equity | crisis | crisis response strategies | brand trust | Vertrauen | Confidence | Markenimage | Brand image | Markenführung | Brand management | Krisenmanagement | Crisis management | Konsumentenverhalten | Consumer behaviour | Finanzkrise | Financial crisis | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410643