Heterogeneity analysis in the university context : a proposal based on service quality perceptions
Maria Fuentes Blasco; Irene Gil Saura; Beatriz Moliner Velásquez
| Year of publication: |
2011
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|---|---|
| Authors: | Fuentes Blasco, Maria ; Gil Saura, Irene ; Moliner Velásquez, Beatriz |
| Published in: |
Cases on innovations in educational marketing : transnational and technological strategies. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-599-5. - 2011, p. 25-45
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| Subject: | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality | Studierende | Students | Hochschulmanagement | Higher education management | Spanien | Spain |