Heterogeneity of regional trading blocs and global marketing strategies: A multicultural perspective
| Year of publication: |
1998
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Agarwal, James ; Baalbaki, Imad |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 6, p. 476-506
|