Heuristic pricing rules not requiring knowledge of the price response function
Daniel Gahler, Harald Hruschka
| Year of publication: |
2023
|
|---|---|
| Authors: | Gahler, Daniel ; Hruschka, Harald |
| Subject: | Heuristics | Market response | Marketing | Pricing | Heuristik | Theorie | Theory | Preismanagement | Pricing strategy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-022-00581-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335776