Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Michela Patrizi, Maja Šerić, Maria Vernuccio
| Year of publication: |
2024
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|---|---|
| Authors: | Patrizi, Michela ; Šerić, Maja ; Vernuccio, Maria |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103659, p. 1-10
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| Subject: | Brand anthropomorphism | Brand trust | Consumer-brand engagement | Name-brand voice assistant | Perceived privacy risk | PLS-SEM | Künstliche Intelligenz | Artificial intelligence | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103659 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462234