Hide and uncover : the use of secrets in marketing
Ivan Fedorenko, Pierre Berthon and Linda Edelman
| Year of publication: |
2020
|
|---|---|
| Authors: | Fedorenko, Ivan ; Berthon, Pierre R. ; Edelman, Linda F. |
| Subject: | curiosity | reference group | secrecy | Secrets | self-brand connection | uncertainty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1742188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249639