Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results
by Nils Goeken, Peter Kurz, and Winfried Steiner
| Year of publication: |
2021
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| Authors: | Goeken, Nils ; Kurz, Peter ; Steiner, Winfried J. |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 43.2021, 3, p. 49-66
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| Subject: | Choise-based Conjoint Analysis | Preference Heterogeneity | Multinomial Logit Models | Hierarchical Bayesian Estimation | Dirichlet Process Mixture | Bayes-Statistik | Bayesian inference | Conjoint-Analyse | Conjoint analysis | Logit-Modell | Logit model | Marktforschung | Market research | Schätztheorie | Estimation theory | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2021-3-49 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817650