Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data
Maren Hein, Nils Goeken, Peter Kurz, Winfried J. Steiner
| Year of publication: |
2022
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| Authors: | Hein, Maren ; Goeken, Nils ; Kurz, Peter ; Steiner, Winfried J. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 297.2022, 2 (1.3.), p. 630-651
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| Subject: | OR in marketing | Choice rules | Choice-based conjoint analysis | Preference shares | IIA property | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Präferenztheorie | Theory of preferences | Simulation | Bayes-Statistik | Bayesian inference | Diskrete Entscheidung | Discrete choice | Experiment |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.05.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013259868