High-tech, high turbulence, high performance? The role of competitive environment in the relationship between technology intensity, customer orientation and export performance
Year of publication: |
2005
|
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Authors: | Kuivalainen, Olli ; Sundqvist, Sanna ; Cadogan, John W. |
Published in: |
International business in an enlarging Europe. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 1-4039-4762-7. - 2005, p. 27-41
|
Subject: | Hochtechnologie | High technology | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Export |
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