Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
| Year of publication: |
2012
|
|---|---|
| Authors: | Williams, Robert ; Osei, Collins ; Omar, Maktoba |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 10577051. - Vol. 22.2012, 1 (1.6.), p. 71-82
|