Higher education institution branding as a component of country branding in Ghana : renaming Kwame Nkrumah University of Science and Technology
Robert Williams Jr., Collins Osei and Maktoba Omar
| Year of publication: |
2012
|
|---|---|
| Authors: | Williams, Robert ; Osei, Collins ; Omar, Maktoba |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 22.2012, 1, p. 71-81
|
| Subject: | Hochschule | Higher education institution | Herkunftsbezeichnung | Designation of origin | Ghana |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657716