Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Year of publication: |
2021
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Authors: | Khan, Muhammad Asif ; Zulqarnain, Muhammad ; Bhatti, Zeeshan Ahmed ; Raza, Adnan |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 20.2021, 3, p. 177-203
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Subject: | Brand love | brand loyalty | functional benefits | premium prices | resistance | symbolic benefits | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Emotion | Markenimage | Brand image | Markentreue | Brand loyalty |
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