Higher price : a benefit of online value co-creation activities in sponsored communities
Aihui Chen, Yaobin Lu, Yeming Gong
| Year of publication: |
2022
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| Authors: | Chen, Aihui ; Lu, Yaobin ; Gong, Yeming |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 8, p. 1-15
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| Subject: | IT business value | IT-enabled pricing | Sponsored online value co-creation | Management innovation | Customer-brand relationship | Sponsored community | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Sponsoring | Sponsorship | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013488525