Hitting the bullseye : accurately measuring willingness to pay for innovations with open and closed direct questions
Jonas Schmidt, Michael Steiner, Manfred Krafft, Nadine Eckel, Darren W. Dahl
| Year of publication: |
2024
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|---|---|
| Authors: | Schmidt, Jonas ; Steiner, Michael ; Krafft, Manfred ; Eckel, Nadine ; Dahl, Darren W. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 2, p. 383-402
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| Subject: | Anchoring | Closed questions | Direct measurement | Hypothetical bias | Measurement bias | Open questions | Strategic bias | Willingness to pay | Zahlungsbereitschaftsanalyse | Messung | Measurement | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057469