Holding Out for a Hero - Highly empowered and resourceful operatives (HEROes) are key to managing marketing in the age of the empowered
| Year of publication: |
2011
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|---|---|
| Authors: | Bernoff, Josh |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 20.2011, 1, p. 26-32
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