Holistically integrated model and strategic objectives for service business
Ching-Chow Yang; King Jang Yang; Lai-Yu Cheng
| Year of publication: |
2010
|
|---|---|
| Authors: | Yang, Ching-chow ; Yang, King Jang ; Cheng, Lai-yu |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 22.2010, 1, p. 72-88
|
| Subject: | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Balanced Scorecard | Balanced scorecard |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943608