An integrated model of value creation based on the refined Kano's model and the blue ocean strategy
Ching-Chow Yang and King-Jang Yang
| Year of publication: |
2011
|
|---|---|
| Authors: | Yang, Ching-chow ; Yang, King Jang |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 22.2011, 9, p. 925-940
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| Subject: | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504083