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Hope, fear, and consumer behavioral change amid COVID-19 : application of protection motivation theory

Jiyoung Kim, Kiseol Yang, Jihye Min, Brechey White
Year of publication:
2022
Authors: Kim, Jiyoung ; Yang, Kiseol ; Min, Jihye ; White, Brechey
Subject: behavioral intention | COVID-19 | fear | hope | protection motivation theory | Coronavirus | Konsumentenverhalten | Consumer behaviour | Motivation
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