Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
GuoQiong Ivanka Huang, IpKin Anthony Wong, Xiling Xiong, Kefu Yi
| Year of publication: |
2022
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| Authors: | Huang, Guoqiong Ivanka ; Wong, IpKin Anthony ; Xiong, Xiling ; Yi, Kefu |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 105.2022, p. 1-10
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| Subject: | Persuasive message compliance | Brand equity | Social identification | Social commerce | Multilevel analysis | Hotel | Hotellerie | Hotel industry | Social Web | Social web | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363630