Hotel brand personality and brand quality
Year of publication: |
2013
|
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Authors: | Tran, Xuan ; Dauchez, Camille ; Szemik, Anna-Milena |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 19.2013, 4, p. 329-341
|
Subject: | Hotel brand equity | hotel brand loyalty | hotel brand personality | hotel brand quality | hotel brand value | Hotellerie | Hotel industry | Markenimage | Brand image | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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