How a mobile app can become a catalyst for sustainable social business : the case of Too Good To Go
Year of publication: |
2021
|
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Authors: | Vo-Thanh, Tan ; Zaman, Mustafeed ; Hasan, Md. Rajibul ; Rather, Raouf Ahmad ; Lombardi, Rosa ; Secundo, Giustina |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 171.2021, p. 1-12
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Subject: | Customer value proposition | Mobile app | Perceived values | Social business | Too Good To Go (TGTG) | Value-in-use | Kundenwert | Customer value | Mobile Anwendung | Mobile application | Sozialwirtschaft | Social economy | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications |
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