Type of publication: Article
Type of publication (narrower categories): Article
Language: English
Other identifiers:
10.3846/jbem.2021.14546 [DOI]
1756672563 [GVK]
Classification: M31 - Marketing ; M37 - Advertising ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.)
Source:
Persistent link: https://www.econbiz.de/10015401317