How advertising avoidance affects visual attention and memory of advertisements
Year of publication: |
2021
|
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Authors: | Onișor, Lucian-Florin ; Ioniță, Daniela |
Published in: |
Journal of Business Economics and Management (JBEM). - ISSN 2029-4433. - Vol. 22.2021, 3, p. 656-674
|
Publisher: |
Vilnius : Vilnius Gediminas Technical University |
Subject: | advertising avoidance | visual attention | memory | corporate branding | eye-tracking | online activities |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.3846/jbem.2021.14546 [DOI] 1756672563 [GVK] |
Classification: | M31 - Marketing ; M37 - Advertising ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) |
Source: |
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