How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Juan Shan, Ling Jiang, Annie Peng Cui, Yan Wang, Yuliia Ivzhenko
| Year of publication: |
2022
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|---|---|
| Authors: | Shan, Juan ; Jiang, Ling ; Cui, Annie Peng ; Wang, Yan ; Ivzhenko, Yuliia |
| Subject: | actual-ideal self-discrepancy | counterfeited luxury | moral decoupling | need for self-enhancement | self-discrepancy | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12730 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013177000