How and when does internal and external social media use for marketing impact B2B SME performance?
Graciela Corral de Zubielqui and Janice Jones
| Year of publication: |
2023
|
|---|---|
| Authors: | Zubielqui, Graciela Corral de ; Jones, Janice |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1607-1622
|
| Subject: | Business to business | Firm performance | Marketing innovation | Product innovation | Small- to medium-sized enterprises | Social media marketing | KMU | SME | Unternehmenserfolg | Social Web | Social web | Online-Marketing | Internet marketing | Innovation | Produktentwicklung | New product development | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2022-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314175