How and why is price perceived : a commentary on Cheng and Monroe
Akshay R. Rao
| Year of publication: |
2013
|
|---|---|
| Authors: | Rao, Akshay R. |
| Other Persons: | Cheng, Lillian L. (reviewed) ; Monroe, Kent B. (reviewed) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 3, p. 146-150
|
| Subject: | Price perception | Preis | Price | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187198