How anthropomorphism shapes restaurant customers' consumption of plant-based meat alternatives : perceptions, attitudes, and intention to visit
Year of publication: |
2024
|
---|---|
Authors: | Piao, Zhenxian Zoey ; Wei, Wei ; Zhang, Lu |
Subject: | Anthropomorphism | Construal level | Human-likeness | Plant-based meat alternatives | State reactance | Konsumentenverhalten | Consumer behaviour | Fleisch | Meat | Gastronomie | Restaurant industry |
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