How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption

Eugenia C. Wu, Keisha M. Cutright, and Gavan J. Fitzsimons

Year of publication:	2011
Authors:	Wu, Eugenia C. ; Cutright, Keisha M. ; Fitzsimons, Gavan J.
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 296-307
Subject:	Konsumentenverhalten \| Consumer behaviour \| Selbstevaluation \| Self-assessment \| Lernprozess \| Learning process \| Persönlichkeitspsychologie \| Personality psychology \| Marktforschung \| Market research

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