How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Julie Moulard and Barry J. Babin; Mitch Griffin
| Year of publication: |
2015
|
|---|---|
| Authors: | Moulard, Julie ; Babin, Barry J. ; Griffin, Mitch |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 1, p. 61-78
|
| Subject: | Marketing | Experiment | Wines | Survey research | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Weinbau | Wine industry | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300158