How can a quantitative analysis of Kano's model be improved further for better understanding of customer needs?
Ulugbek Abdumalikovich Kirgizov and Choonjong Kwak
| Year of publication: |
2022
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|---|---|
| Authors: | Kirgizov, Ulugbek Abdumalikovich ; Kwak, Choonjong |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 33.2022, 14, p. 1605-1624
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| Subject: | customer requirements | customer satisfaction | Kano's Model | new product design | New Product Development (NPD) | S-CR functions | S-CR+ relationship functions | Kundenzufriedenheit | Customer satisfaction | Produktentwicklung | New product development | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2021.1981760 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415859