How can academics generate great research ideas? : inspiration from ideation practice

Stefan Stremersch

Year of publication:	2024
Authors:	Stremersch, Stefan
Subject:	Ideation \| Innovation \| Marketing \| Research \| Scientometrics \| Kreativität \| Creativity \| Marktforschung \| Market research \| Bibliometrie \| Bibliometrics \| Produktentwicklung \| New product development

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